August 02, 2022
The time has finally come.
Rhombus Systems is rebranding; we are now officially ‘Rhombus’!
This rebrand has three parts to it:
This change has been in the works for a long time. Here’s why we decided we were ready to evolve the Rhombus brand and an introduction to the new look.
First created back in 2016, the original Rhombus Systems logo served us well for many years.
However, as we grew, minor inconveniences began piling up:
The original Rhombus logo, and the logo on a camera.
There were practical reasons to rebrand, but what was the tipping point?
Like all rebrands, it was ultimately a matter of identity.
We realized that no one, not even our internal team, thought of us as ‘Rhombus Systems’. To our partners and customers, we’ve been ‘Rhombus’ for a long time. Change was brewing; it was just a matter of timing.
In early 2022, the perfect catalyst struck: we acquired the Rhombus domain. We’d been considering a rebrand for over a year, and the timing was finally right.
The new Rhombus logo features what we’ve dubbed the Alpha Camera Logomark.
Rhombus’ iconic mark is a callback to the Alpha camera produced back in 2016. It is comprised of a simple rhombus shape with rounded corners and a circular negative space in the middle to symbolize the camera lens.
The iconic mark is designed to be legible in all sizes, big and small. It’s also accurate in multiple orientations.
The Alpha Camera Logomark
We have officially dropped ‘Systems’ from our name.
As we mentioned, virtually all of our internal employees, partners, and customers already refer to us as ‘Rhombus’. Across dozens of case studies, hundreds of testimonials, and thousands of Slack messages, ‘Rhombus Systems’ can hardly be found.
We’ve been Rhombus for a long time. Now, it’s just official.
The new brand embodies what Rhombus does best: simplified, modern security. It is a callback to our alpha camera that Dave, our VP of Hardware, 3D printed in his garage back in 2016 when the company was founded. It stands as a reminder that no matter where we go, we will always be reminded of our humble beginnings.
The concept of our rebrand is rooted in these values:
Going through a rebrand is no small feat. It requires dedication from our entire organization and an immense commitment to delivering the best possible experience to our community. At Rhombus, we believe in going above and beyond and striving for constant improvement. So, while we have a new logo and brand, our work in defining who we are is never entirely done.
As we continue to increase the incredibly high standards we place on ourselves, we hope that in turn, Rhombus becomes your standard in physical security.